Ash Higgs

​As the Chief Marketing Officer at Auxo Group, I am deeply passionate about reshaping the marketing landscape and nurturing our organisation's growth. In my role, I not only oversee marketing strategy but also focus on developing and empowering our marketing team across all sectors.

My career journey began in the exciting world of experiential marketing, where I specialised in creating memorable brand activations at live events, collaborating with global giants such as Coca-Cola, Nando's, and Nike. My transition to the digital marketing space allowed me to refine my skills in crafting compelling digital marketing strategies that establish profound connections with audiences while harnessing the potential of technology.

As the Chief Marketing Officer, I hold a steadfast belief in the pivotal role our marketing professionals play as the architects of our success. My core mission revolves around their development and empowerment, recognising that the growth of our team is of paramount importance. I am dedicated to fostering a collaborative and innovative environment that nurtures creativity and empowers our team to push the boundaries of what's achievable.

Additionally, I am honoured to serve as the Managing Director for our Healthcare Sector, where we proudly lead the Primary Care and Secondary Care industry. My team and I are frequently featured in respected publications like Pulse, GP Online, and other industry news outlets.

My vision for MCG Healthcare extends beyond delivering exceptional products and services. We aspire to be acknowledged as an industry leader and I am committed to driving our business forward through a formidable team, cutting-edge strategies, and an unwavering commitment to innovation.

My professional accomplishments have been acknowledged with the prestigious national SME Award for Business Innovation, followed by a Director of the Year Award from the Institute of Directors.

Beyond my professional pursuits, I firmly believe in maintaining a healthy work/life balance. I love my role as Dad to my daughter, Winnie, and appreciate travelling even more nowadays - it’s fantastic to explore new destinations, broaden horizons and to embrace life's adventures together.